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May 15, 2017

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Red Bank: One Stop Wedding Biz Opens!

February 16, 2017


“As the son of a singer in a wedding band, Mike Hernandez Jr. says he “grew up in the wedding business.” He was there when the band came to the house for its weekly rehearsals, and when no babysitter was available, he’d be schlepped to gigs, killing time behind the drummer.

That, and much more, he says, makes him well-qualified to create something he doesn’t believe has ever succeeded before: a one-stop market for wedding services. And in doing so, he’s ended one of downtown Red Bank’s most enduring vacancies.

Last week, Hernandez opened the Wedding Establishment, at 23 West Front Street. For Hernandez, the business represents the next-generation version of one he ran for five years at 21 East Front Street, ending last year: Sounds to Go DJs. That was an attempt to offer disc jockey and photography services, in conjunction with CLB Photography, under one roof.

It didn’t work out as planned, but the basic concept was solid, Hernandez said. So to supplement Sounds to Go, he forged ahead and created two new businesses of his own: Love Happens, a wedding photo and video service; and Indulge, which addresses the needs for flowers, furnishings and lighting.

Then he partnered with Sofia + Abbie, a creator of wedding invitations, and put them all under the umbrella of the Wedding Establishment. He’s also brought in wedding officiant Anthony Jude Setaro, who provides officiating services.”

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